TRADE-MARK is a non-profit organisation (registered as a Trust) that connects the best tradespeople in the townships with those who require their services. We have a rigorous selection process and a performance monitoring system that ensures both accountability and the highest quality service.
The idea was conceived by Joshua Cox in 2007. Simon, a friend from the township of Diepsloot (an expert tiler/paver) was struggling to secure regular work. By providing Simon with business cards and a written reference, he was suddenly able to secure contracts of up to R30 000. It became clear that with added credibility and a few marketing resources, high-quality tradesmen from the townships were able to secure significantly more business.
There are many skilled tradespeople, just like Simon, living in the townships in South Africa. Marketing opportunities for these individuals are basically non-existent because of the lack of resources. Most of these tradespeople are sub-contracted to do work, intermittently. Others advertise their services on cardboard placards, or compete with numerous other tradespeople on the roadside for casual work. Some tradesmen, against all odds, have managed to secure jobs directly with customers and have established their own businesses, sub-contracting and finding their own work through word of mouth, handing out flyers, or advertising on Gumtree.
We hand-pick the best of these tradesmen: individuals with initiative and drive, who communicate well, and already have experience in dealing with customers but are not able to market themselves sufficiently to secure ongoing work.